2024 EdTech Growth Mini-Series

Mastering the growth levers: Ads, Growth Loops, Channel fit, and more.

Putting a product in people’s hands that raises their quality of life is a magical feeling.  And we are fortunate to live in a world where building new tools is relatively cheap and easy.

The challenge product builders now face is in distribution and monetization. Generative AI makes content creation accessible to tens of thousands of new entrepreneurs. Free educational resources abound - albeit with mixed quality and high search costs.  The expectation for products to entertain as much as they educate—think Duolingo—means the bar for innovation has never been higher. 

Without product scarcity to narrow customers’ attention, it is now exceptionally harder to find and keep customers.

The old growth playbook—relying on ad campaigns, SEO-driven content, and free trials—is no longer sufficient. The landscape demands a more sophisticated, and often bespoke approach to grow.

In partnership with ETCH, we are excited to launch our growth mini-series that will explore how different Go-To-Market levers can scale your EdTech business.

Our series will dissect and explore four pivotal growth pillars:

• Ads: Unveiling the secrets behind compelling, effective advertising.

• Product-Market-Channel Fit: Ensuring your product not only meets market needs but also aligns seamlessly with the most effective distribution channels.

• Content and Growth Loops: Leveraging high-quality content and strategic loops to fuel organic growth and engagement.

• Brand Lift: Cultivating a brand that resonates, elevates market presence, and builds enduring value.

We hope our series offers insights and strategies to grow an EdTech business and continue to serve the EdTech mission of democratizing education.

To subscribe to our growth series, sign up here.